Ram Trucks Tow Oversized Loads In Holiday Tradition

Ram trucks are once again taking center stage in the Macy’s Thanksgiving Day Parade, proving their “Built to Serve” mission. Celebrating a decade of partnership, Ram continues to uphold this cherished holiday tradition by towing oversized floats through the streets of Manhattan. This year, 27 Ram trucks will take on the monumental task of moving the massive floats, with the parade kicking off with Tom Turkey perched proudly atop a Ram 5500 and culminating in a grand finale as a Ram 3500 carries Santa Claus himself to Macy’s Herald Square. This enduring partnership between Ram and Macy’s highlights the trucks’ exceptional strength and reliability, making them a vital part of one of the most beloved holiday events in the nation.

Adding to the festive spirit, three Ram heavy-duty trucks will be specially wrapped to complement floats featuring Sesame Street, The Bronx Zoo, and Santa Claus himself. These vibrant designs add an extra layer of magic to the parade, showcasing Ram’s commitment to celebrating the season in style. Chris Feuell, CEO of the Ram brand at Stellantis, shared his enthusiasm, stating, “It’s an incredible honor for the Ram Truck brand to play such an integral role in one of the most cherished holiday traditions. Whether towing massive floats, supporting logistics, or showcasing our award-winning lineup, Ram trucks exemplify strength, capability, and reliability. We’re proud to help bring the magic of the Macy’s Thanksgiving Day Parade to millions of families across the nation.” This sentiment underscores the deep connection between Ram and the holiday spirit, emphasizing how these vehicles are built to exceed expectations year after year.

In addition to the 27 trucks towing floats, Ram will deploy 48 vehicles behind the scenes to ensure the seamless production of this annual event. The Ram ProMaster will also play a key role, supporting logistics with its renowned cargo capacity and low-load floor height. Known for its adaptability, the ProMaster is the ideal partner for transporting materials and equipment essential to the parade’s success, whether it’s hauling decorative elements or ensuring timely deliveries to float assembly sites. This behind-the-scenes work demonstrates the brand’s dedication to reliability and efficiency, helping the parade come to life for millions of spectators.

The 98th annual Macy’s Thanksgiving Day Parade will air nationwide on NBC on Thursday, November 28, 2024, from 8:30 a.m. to noon across all time zones. Spectators can join the excitement by following @macys on social media and participating with the hashtag #MacysParade. With its nationwide reach, the parade has become a treasured tradition, uniting viewers across the country in celebration of the holiday season. Ram’s prominent role in this event not only highlights its vehicles’ capabilities but also cements its place in the hearts of American families who watch this annual spectacle.

Ram trucks have earned their reputation as a benchmark in the truck segment, offering models like the 1500, 2500/3500 Heavy Duty, and ProMaster vans. Launched as a standalone brand in 2009, Ram continues to meet the evolving demands of truck buyers with features such as segment-first 1,000 lb.-ft of torque with the Cummins Turbo Diesel, best-in-class cargo space in its ProMaster vans, and the luxurious Ram 1500 Tungsten equipped with 24-way massage seats and active-level air suspension. These innovations set the brand apart, ensuring it remains a leader in the competitive truck market.

The Ram 1500, named the best full-size light-duty pickup in the latest J.D. Power APEAL study, exemplifies the emotional connection customers have with their vehicles. This recognition reflects the brand’s dedication to innovation, comfort, and performance, making it a favorite among drivers who demand more from their trucks. Ram’s dedication to quality ensures its vehicles deliver unparalleled performance and comfort, whether towing holiday floats, hauling heavy loads, or taking families on everyday journeys. With a legacy of strength and capability, Ram trucks continue to embody the spirit of service and reliability.

Want to keep up with all of the latest news and trends in the world of Dodge and Ram vehicles? Be sure to continue to read our blog to stay up to date.