Ram Professional Partners with NAHB

Ram Professional has announced a strategic partnership with the National Association of Homebuilders (NAHB), delivering exclusive benefits to members in the form of significant savings on Ram’s renowned lineup of commercial trucks and vans. This initiative underscores Ram’s ongoing commitment to the commercial fleet market and its support for hardworking professionals across the construction and homebuilding industries.

Through this new collaboration, NAHB members are eligible for a $1,000 cash allowance toward the purchase or lease of select 2024 and 2025 Ram vehicles. This offer applies to a range of models known for their performance, durability, and versatility—traits essential to business owners and contractors. Eligible models include the Ram 1500, Ram Heavy Duty, Ram Chassis Cab, and Ram ProMaster, including the all-electric ProMaster EV.

Each NAHB member can redeem up to 10 coupons, with one coupon permitted per vehicle. The offer is intended for vehicles used in the day-to-day operations of a business, making it a practical choice for homebuilders looking to expand or upgrade their fleets.

“Ram is proud to partner with the National Association of Homebuilders to support their members with exclusive savings on our toughest lineup of trucks and vans,” said Tim Kuniskis, Ram brand CEO – Stellantis. “This collaboration reflects our commitment to empowering hardworking professionals and commercial customers with vehicles that excel in performance, versatility and durability, making their businesses more efficient and successful.”

This partnership arrives at a pivotal time, as the North American commercial truck market is expected to exceed 550,000 vehicles sold in 2025. Homebuilders represent a substantial portion of that volume, and Ram is positioning itself as a go-to brand for this essential sector.

To participate in the program, NAHB members must fill out a Ram Code Request form to receive up to 10 unique discount codes for their company. After receiving the codes, members are required to bring printed documentation, the applicable code, and a valid ID to their local Ram dealer prior to finalizing a purchase or lease.

Importantly, this program is compatible with a range of other Ram incentives, provided the vehicle meets all eligibility criteria. These include:

– DriveAbility (Automobility) program  

– National/regional consumer cash allowance and lease programs  

– Dealer cash offers  

– Target direct mail and certificate programs  

– On-the-job commercial vehicle programs  

By aligning with NAHB, Ram Professional reinforces its focus on commercial customers and continues its tradition of delivering vehicles that meet the demands of America’s builders—both on and off the job site.