Ram Dominates J.D. Power 2024 Initial Quality Study

Ram has once again proven its mettle by outperforming every brand in the prestigious J.D. Power 2024 U.S. Initial Quality Study (IQS). This remarkable achievement underscores Ram’s unique position as the only truck-exclusive brand to consistently achieve such high accolades. Ram’s impressive track record in the IQS is highlighted by its consistent presence among the top three brands in the industry over the past five years, including a historic first-place finish in 2021. This year, the Ram 1500 emerged victorious in the Full-size Light-Duty Pickup segment, while the Ram 2500/3500 secured a commendable third place among Heavy-Duty Pickups.

Ram Brand CEO Chris Feuell expressed his pride in this recognition, attributing it to the brand’s unwavering commitment to meeting the high expectations of its customers. He emphasized that the success is a testament to the creativity of Ram’s designers and engineers, as well as the dedication of their assemblers and dealers. Feuell’s statement highlights the brand’s focus on customer satisfaction and the relentless pursuit of excellence in every aspect of their vehicles.

In addition to Ram’s stellar performance, the Alfa Romeo Stelvio also shone brightly in the study, securing second place among Compact Premium SUVs for the second consecutive year. This accomplishment further solidifies the brand’s reputation for delivering high-quality vehicles that resonate with consumers. The significance of this year’s results is further amplified by the introduction of new metrics in the study, designed to more accurately capture the voice of the customer. These metrics have provided a clearer picture of customer satisfaction and have underscored the effectiveness of Stellantis’ customer-focused approach.

Bill Kendell, Senior Vice President of North America Customer Experience at Stellantis, praised the achievements of Ram and the broader Stellantis team. He noted that the consistent top rankings in the IQS reflect the company’s commitment to its mission statement: “Every Customer Counts, Every Journey Matters.” Kendell emphasized that this year’s success represents a new beginning, with the company poised to build on its past achievements to create an even better future for its customers. This forward-looking perspective underscores Stellantis’ dedication to continuous improvement and innovation in the automotive industry.

J.D. Power, a global leader in automotive data and analytics, has been a cornerstone of industry intelligence and consumer insights since its founding in 1968. The company leverages its extensive proprietary datasets, advanced analytics, and artificial intelligence tools to help clients optimize their business performance. J.D. Power’s comprehensive approach to automotive research and advisory services makes it a trusted authority in the industry, providing valuable insights that drive business success.

The Ram Truck brand, established as a standalone division in 2009, has consistently focused on meeting the demands of truck buyers with a lineup of vehicles designed for both hard work and family needs. The brand’s offerings include the Ram 1500, 2500/3500 Heavy Duty, 3500/4500/5500 Chassis Cab, and ProMaster. Ram has set benchmarks in the industry with its best-in-class standard horsepower, segment-first 1,000 lb.-ft of torque with the Cummins Turbo Diesel, and luxurious interiors featuring real metal and leather elements. The Ram 1500 Tungsten, with its new 14.5-inch Uconnect touchscreen, exemplifies the brand’s commitment to luxury and innovation.

Ram trucks are renowned for their superior ride and handling, thanks to features like the double wishbone front suspension and five-link solid rear axle with available, segment-exclusive, active-level, four-corner air suspension. The brand also boasts best-in-class available rear legroom and the most cargo space in any traditional full-size cargo van. The Ram Power Wagon stands out as the most capable full-size off-road pickup, while the Ram 1500 has earned the title of the most awarded light-duty truck in America and the highest owner loyalty of any half-ton pickup.

The latest J.D. Power APEAL study, which measures the emotional bond between customers and their vehicles, named the 2023 Ram 1500 as the best full-size light-duty pickup. This recognition, along with Ram’s stellar performance in the IQS, underscores the brand’s commitment to delivering vehicles that not only meet but exceed customer expectations. As Ram continues to innovate and set new standards in the industry, its dedication to quality and customer satisfaction remains unwavering.

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