Dodge Unveils Hornet R/T Campaign that Unleashes Inner Child

April 15th, 2024 by


Dodge, renowned for its adrenaline-pumping vehicles and unapologetic embrace of raw power, is once again breaking new ground with its latest marketing campaign. The spotlight shines on the plug-in hybrid Dodge Hornet R/T, a muscle-inspired crossover that challenges conventional notions of excitement and performance. Dubbed “Inner Child Intervention,” this campaign takes viewers on a joy ride like no other, inviting them to rediscover the thrill of childhood dreams behind the wheel of the electrified Hornet R/T.

Tim Kuniskis, Dodge brand chief executive officer at Stellantis, emphasizes the Hornet R/T’s standout feature: its 383 lb.-ft. of torque. This immense torque delivers instant acceleration and an engaging driving experience, setting the Hornet R/T apart from other compact UVs in its category. As Dodge’s first electrified vehicle, the Hornet R/T aims to shift the spotlight from horsepower to torque, challenging perceptions and redefining what it means to drive a crossover.

Launched last year, the Dodge Hornet made waves with its class-exclusive and best-in-class performance features. From all-wheel drive with dynamic torque vectoring to segment-exclusive options like Brembo brakes and dual stage suspension, the Hornet R/T offers an unparalleled driving experience. It’s a crossover designed to optimize every aspect of performance, from powertrain to handling, braking, and beyond.

At the heart of the “Inner Child Intervention” campaign is a captivating 30-second spot that transports viewers on a whimsical journey. A man encounters his inner child on the side of the road, embarking on a spirited adventure that blurs the lines between fantasy and reality. As the inner child takes the wheel of the Hornet R/T, he imparts wisdom on the importance of torque, reminding his adult self that “horsepower keeps you going, but torque gets you going.”

Central to the inner child’s fascination is the Hornet R/T’s PowerShot feature, a testament to Dodge’s hybrid powertrain innovation. With a tap of the pedal, drivers can unleash an instantaneous boost of acceleration, propelling the Hornet R/T from 0 to 60 mph in just 5.6 seconds. It’s a surge of power that electrifies the senses and ignites the imagination, leaving drivers craving more with each exhilarating drive.

Beyond the television spot, Dodge is leveraging social media platforms like TikTok and Instagram to educate consumers about torque in a humorous and engaging way. The “Torque for Newbs” series of videos aims to demystify automotive jargon and showcase the inner child’s quirky antics. From explaining the concept of “pound foot” to recounting childhood adventures, these videos capture the essence of the campaign and invite viewers to join the fun.

As Dodge continues to push the boundaries of performance and innovation, the “Inner Child Intervention” campaign serves as a rallying cry for enthusiasts everywhere. It’s a celebration of the joy of driving, the thrill of childhood dreams, and the electrifying power of the Dodge Hornet R/T. With its bold approach and infectious energy, Dodge proves once again why it remains a dominant force in the automotive world.

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