Dodge Unveils New Badassador Program

Dodge is on the hunt for fresh talent to help introduce the next generation of muscle cars to a whole new audience—and the key qualification? Be badass. The automotive brand known for its raw performance and iconic muscle is launching the Dodge Badassador program, inviting passionate, energetic individuals to represent Dodge at high-profile events across the country. 

“We continue to push the boundaries of performance, and we’re looking for brand ambassadors who are also ready to shake up the status quo,” said Matt McAlear, Dodge CEO. “If Dodge isn’t pushing boundaries, if Dodge isn’t making people uncomfortable, we wouldn’t be Dodge, and those are the kind of ambassadors the brand is looking for: enthusiasts who disrupt, who will stand out and shine a light on the next generation of Dodge muscle.”

The Dodge Badassador program is about more than just promoting cars—it’s about embracing the spirit of innovation and passion that has driven the brand for decades. Badassadors will represent Dodge’s high-performance lineup, including the Charger Daytona Scat Pack, the world’s quickest and most powerful muscle car with 670 horsepower. They’ll also experience a range of other Dodge performance vehicles, such as the Charger Daytona R/T (496 horsepower), the Durango SRT Hellcat (710 horsepower), and the Dodge Hornet R/T (288 horsepower).

This is an exciting opportunity for anyone eager to live and breathe Dodge culture, while also sharing it with a wider community. Dodge Badassadors will travel across the U.S. to engage with fans and enthusiasts at auto shows, vehicle launches, drag races, and other exclusive events. The perks of being a Dodge Badassador are as thrilling as the cars themselves, offering access to exclusive vehicles, VIP treatment at events, and the chance to create unique content.

Badassador benefits include:

– Badassador Card: Granting entry to Dodge enthusiasts and motorsports events.

– Dodge Rides: Exclusive access to the latest Dodge vehicles for content creation and promotion.

– Dodge VIP: Behind-the-scenes access at events, including vehicle launches.

– Dodge Social: Appearing in Dodge’s official social media features and posts.

– Dodge Gear: Free Dodge swag and branded merchandise.

– Dodge Meet-ups: Opportunities for face time with the Dodge team and celebrities.

If you want to learn more about the powerful essence of Dodge, the best way to do it is from behind the wheel! Check out our available Dodge inventory here.