Dodge and Ram Receive Kelley Blue Book Consumer Choice Awards

April 5th, 2024 by

Being acknowledged by a company as well-regarded as Kelley Blue Book is a great honor for an automaker, and this year, Dodge and Ram both had the pleasure of taking home prestigious awards from the annual Kelley Blue Book Consumer Choice Awards! Ram won a Consumer Choice award for Best Overall Truck Brand, and Dodge was given the award for Best Car Styling Brand.


With great new strides being made by both automakers all throughout the past year, receiving recognition from Kelley Blue Book is a big moment. Ram introduced the new 2025 Ram 1500 and the Ram 1500 REV this year, with the recent award signifying positive reception. Meanwhile, this is Dodge’s sixth consecutive year being recognized with a Kelley Blue Book Brand Image Award, marking a legacy of exceptional quality from the brand.


The Kelley Blue Book Consumer Choice Awards cover 15 categories for mainstream and luxury brands, as well as overall winners for EV/hybrid and truck categories. The results of the annual program cover key attributes like value, trust, and the in-vehicle experience. Each year, the Consumer Choice Awards are calculated based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study, an online brand and model perception tracking study that taps into more than 12,000 in-market new-vehicle shoppers each year on The Brand Watch is a highly comprehensive study that offers valuable insight into how shoppers perceive important factors that drive their purchase decisions. The study also does a great deal to capture data on brand/model familiarity and loyalty among new-car shoppers.


With many good things planned to be released by both the Dodge and Ram brands in the coming months, including an all-electric 2025 Ram 1500 REV, an all-electric 2024 Dodge Charger Daytona Scat Pack, and much more, these Kelley Blue Book awards are a sign of both a great previous year and another great year to come!

Posted in News