From Muscle Cars to Workhorses: Dodge and Ram Celebrate 250 Years of American Spirit

In celebration of the United States’ upcoming 250th anniversary, Stellantis has announced that its American brands—Chrysler, Dodge, Jeep®, and Ram—will serve as the exclusive automotive partners of America250, the official semiquincentennial commission. The initiative, authorized by Congress, aims to engage all Americans in a nationwide commemoration of the nation’s founding, culminating on July 4, 2026. As part of this partnership, Dodge and Ram will take center stage among the Stellantis brands in honoring the country’s heritage through storytelling, limited-edition vehicles, and experiential activations.

The campaign, titled “America Made Us,” launched with a visually striking and emotionally resonant video shared across social platforms. This cinematic spot traces the legacy of the participating brands through the lens of American values—resilience, freedom, innovation, and strength. A notable feature of the campaign is the AI-enhanced voice of Kevin Yon, whose narration became iconic in Chrysler’s earlier “Imported from Detroit” Super Bowl commercial. With the blessing of his family, Yon’s recreated voice anchors the new video, providing a familiar and powerful thread that connects past marketing milestones to this new chapter of patriotic celebration.

For Dodge, a brand that has long embodied American grit and performance, the partnership with America250 underscores its identity as the maker of muscle cars that don’t just move fast—they make a statement. With over 110 years of history, Dodge remains deeply rooted in American car culture, celebrated for bold styling and unrelenting horsepower. In the America Made Us campaign, Dodge is portrayed as a symbol of the rebellious, confident spirit that helped define the American automotive industry. Vehicles like the Dodge Charger Daytona represent a modern evolution of this legacy, blending electrified powertrains with the aggressive styling that has made Dodge an enduring icon. The brand’s motto—“Domestic, not domesticated”—speaks directly to its unyielding performance ethos, now tied into the broader narrative of American determination and independence.

Ram also plays a pivotal role in the campaign, emphasizing the values of hard work, durability, and purpose-driven design. Ram trucks have long been associated with American labor and rural life, a connection reinforced by high-profile campaigns like “God Made a Farmer” and, more recently, the brand’s presence in the disaster-rescue-themed film “Twisters.” Through its collaboration with America250, Ram reinforces its status not only as a builder of tough, reliable trucks, but as a brand deeply integrated into the everyday lives of working Americans. The tagline “Nothing Stops Ram” takes on greater meaning within the semiquincentennial context, becoming a tribute to the generations of Americans who have relied on Ram vehicles for everything from farming and construction to rescue operations and cross-country hauling.

In addition to storytelling, both Dodge and Ram will contribute tangible products and services to the America250 celebration. Each brand will release special limited-edition vehicles with exclusive “America250” design elements. These models will pay homage to the brands’ legacies while also representing the spirit of modern American innovation. While full details have yet to be revealed, these commemorative vehicles are expected to incorporate unique graphics, badges, and interior design cues that reflect the significance of the nation’s 250th birthday.

Further supporting the celebration, Stellantis will provide a fleet of Dodge and Ram vehicles to help with logistics and operations at America250 events across the country. These vehicles will be used to transport people, materials, and equipment to official ceremonies, parades, and community activations. Their presence on the ground will reinforce the connection between American mobility and the national story that America250 is aiming to tell.

The campaign is also taking a physical form at Stellantis’ Auburn Hills, Michigan headquarters, where an expansive building wrap commemorating America250 was unveiled ahead of Memorial Day. This massive visual installation serves as a daily reminder of the brands’ commitment to honoring the past while driving into the future.

According to Stellantis Global Chief Marketing Officer Olivier François, the partnership is a tribute to both American ideals and the people who shaped each brand’s history. Dodge and Ram, in particular, represent the unrelenting spirit of a nation that values strength, freedom, and innovation. As the celebration unfolds in the months leading to July 4, 2026, these two brands will remain at the heart of Stellantis’ efforts to commemorate the milestone in a way that feels personal, patriotic, and proudly American.