With the debut of Dodge’s “Last Call” performance festival, the automaker is marking the start of a new era that will play host to the global reveal of the brand’s final 2023 "Last Call" special-edition model. This reveal will also showcase the Dodge brand’s future of electrified muscle, specifically with the Dodge Charger Daytona SRT Concept. The Dodge “Last Call” event will rumble into Las Vegas Motor Speedway on March 20, 2023.


This “Last Call” event will, for the first time, shine a light on the seventh and final Dodge 2023 "Last Call" commemorative edition vehicle — a unique and Dodge special-edition model honoring part of the automaker’s legacy. Six Dodge "Last Call" models have already been shown: the Dodge Challenger Shakedown, Dodge Charger Super Bee, Dodge Challenger and Charger Scat Pack Swinger, Dodge Charger King Daytona and Dodge Challenger Black Ghost. Honoring the Dodge Challenger and Dodge Charger histories, these Dodge "Last Call" vehicles are coming to an end in their current HEMI-engine-powered forms by the end of 2023.


The event based in Las Vegas will also celebrate the initial stages of a new, electrified chapter for the Dodge brand — namely the Charger Daytona SRT Concept, the automaker’s future vision of electrified muscle, which will be on display. The Dodge Charger Daytona SRT Concept is the herald of a giant transformation forward toward the performance brand’s growth toward an electrified future, delivering an innovative concept that reimagines what a muscle car can be.


“The Dodge ‘Last Call’ event will be a celebration of Dodge performance,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “While the ‘Last Call’ special-edition model we will reveal at Las Vegas and the electrified Dodge Charger Daytona SRT Concept represent different performance eras for our brand, both are linked by a commitment to delivering the Brotherhood of Muscle a vehicle that drives like a Dodge, looks like a Dodge and sounds like a Dodge. No matter the era, Dodge will always be about muscle, attitude and performance, and that’s what this event will celebrate.”


The Dodge brand’s exciting event will also host drag racing on The Strip at Las Vegas Motor Speedway, Dodge Thrill Rides, a Dodge car show, celebrity appearances, a post-event afterglow and more. The reveal event will be open to the public, and enthusiasts will also be able to view the event via Livestream at DodgeGarage.com.


To keep up with all of the Dodge brand’s innovative transformations and the latest news on the company’s electrified models, Keep reading the blog at Keller Brothers Dodge Ram!

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