Vin Diesel Narrates Dodge’s “House of Power” Campaign Featuring Scenes From Upcoming ‘F9’ Film

Dodge recently announced their “House of Power” campaign, featuring the Dodge Challenger SRT Hellcat widebody, the Dodge Charger SRT Hellcat Widebody, and the Dodge Durango SRT. The campaign ad features scenes from the upcoming “F9” film, the ninth chapter in the “Fast and Furious” saga. The ad was released in a 60-second version for viewing on Dodge’s digital and social media channels including YouTube, Facebook, Instagram, and Twitter, and a 30-second version was released for television.

For 2020, Dodge continues to expand its high-performance Charger model lineup by adding a Widebody edition to America’s only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world.


"'House of Power’ is the next chapter in the brand’s long-standing partnership with Vin Diesel and the iconic 'Fast' franchise," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “'House of Power’ isn’t a place, it’s a state of mind that Dodge enthusiasts have always shared. It’s for those who don’t fit the mold, but break it ... this state of mind is a brotherhood. A Brotherhood of Muscle.”  


The campaign ad is narrated by “F9”’s very own Vin Diesel with AC/DC’s “Hells Bells” playing in the background. The campaign ad first aired on January 31st during the televised “The Road to F9” fan celebration event. The saga has spanned nearly two decades thus far and earned over $5 billion around the world. “F9” is set to hit theaters this summer as Dom Toretto and the gang face a new set of challenges.


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