Dodge Challenger Celebrates its 50th Anniversary


The Dodge Challenger made its first debut on the market fifty years ago and easily found its way into the top three ranked muscle cars. It dominated the industry bringing the largest range of powertrain choices in the industry, from the 225-cubic-inch “Slant Six” to the all powerful “Elephant Motor”- the 426 HEMI. Half a century later, and the Dodge Challenger still leads the way with the most powerful muscle car powertrains in the industry, including the 797-horsepower Dodge Challenger SRT Hellcat Redeye. To celebrate the continued legacy, Dodge is celebrating with a limited-production 50th anniversary edition.


“2020 marks the 50th Anniversary of the Dodge Challenger, one of the most storied muscle cars in history,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “That history was built on a few key things: big attitude and big muscle, loud colors and loud exhausts, and an enthusiast community that is as unique and diverse as our special editions. So, to commemorate the 50th, we're celebrating with a cool new special edition that checks all of these boxes.”


The 50th anniversary edition will be available on four 2020 Dodge Challenger models: Challenger GT RWD, Challenger R/T, Challenger R/T Scat Pack, and the Challenger R/T Scat Pack Widebody. Standard on these 50th edition packages includes a body-color Shaker hood with a Mopar cold-air intake. The Challenger SRT Hellcat and SRT Hellcat Redeye 2020  models will feature a standard 50th anniversary grille badge to honor the anniversary.


Giving each 50th anniversary edition challenger a custom look, they will receive a standard Satin Black hand-painted hood and black-wrapped roof and decklid. The 50th anniversary logos will appear on the grille and spoiler in a new “Gold School” finish. The 50th anniversary package will also include “Gold SChool” wheels: 20 inch by 9 inch for th eChallenger GT RWD and R/T Shaker models, 20 inch by 9.5 inch on Challenger R/T Scat Pack Shaker models and 20 inch by 11 inch ffon the Challenger R/T Scat Pack Shaker Widebody model.


The Dodge Challenger first entered the market with eye-catching colors, and the 50th edition aims to continue that.To celebrate the golden fifty anniversary, the Challenger introduces an all-new 50th anniversary color, Gold Rush. The 50th anniversary editions are available in six colors including Frostbite, Hellraisin, Sinamon Stick, TorRed, F8 Green, and Go Mango.


Don’t miss out on this special anniversary edition of the Dodge Challenger. Sign up for KellerBros Dodge Ram updates, and stay tuned for when this limited production vehicle is expected to hit the lot!

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