Ram Trucks Lead the 93rd Annual Macy’s Thanksgiving Day Parade


For the fifth consecutive year, Ram served as the official truck of the Macy’s Thanksgiving Day Parade. Ram provided over 20 trucks to tow various floats, and wrapped four Ram trucks to complement the float themes of ‘Harvest in the Valley’ by Green Giant, ‘Harvest Splashing Safari Adventure’ by Kalahari Resorts and Conventions, ‘Mount Rushmore’s American Pride’ by South Dakota Department of Tourism, and to display full holiday spirit as it towed none other than Santa Claus himself.


“It is with great pride that the Ram Truck brand celebrates five years of aligning with the iconic Macy’s Thanksgiving Day Parade,” said Reid Bigland, Head of Ram Brand. “This is truly a cultural moment and in this season of thanks, we are honored to be just a small part of the magic that happens as our full portfolio of award-winning trucks pulls these floats down the streets of Manhattan."


Ram provided a lending hand to the Macys parade not only towing floats, but also assisting in moving parade materials. In total, Ram supplied 65 trucks and Ram ProMaster Commercial vans from carrying out behind-the-scenes tasks to get the parade set up, to leading floats down the designated route during showtime.


The parade hosted nearly 3.5 million spectators in New York City in addition to over 50 million TV viewers.


“The Macy’s Thanksgiving Day Parade is the perfect event to bring back our fun and unique #RamWillTowThat campaign,” said Marissa Hunter, Head of Marketing, FCA – North America. “Partnering with some of the most iconic brands who participate in the parade allows us to creatively demonstrate to our fans on social media how the magic of the moment could not happen without the power of Ram trucks.”


Ram also collaborated with Macy and its partners to bring back the #RamWillTowThat social media campaign. Ram demonstrated their heavy-duty trucks’ incredible towing capability by featuring video clips of the Ram 3500 towing a large item related to each of the brand’s parade themes. The videos were made available on Ram’s official Twitter and Facebook pages.


Looking for a truck tough enough for your towing or hauling jobs? Come to Keller Bros Dodge Ram and test drive our heavy-duty Ram trucks!

Categories: News
; ;